Miljøløftet Social Media Campaign
Brief: To create a new social media campaign to entice Bergen citizens to use their services and bike more often.
SYKLE TIL JOBB. SYKLE TIL SKOLE, SYKLE I STIL. TRÅKK GRØNT - a soft launch campaign to get Bergenser enticed by biking and start cycling. Very straightforward campaign motto, creating visual elements with green and stepping.
Creating a more soft youthful campaign approach to try steer away from cyclist stereotypes and campaign in the most effect method possible.
