GRO MJO
Brief: to create a whole visual profile for Gro Mjo. A self-starter Norwegian female driven handmade leather purse brand that looks to utilise customisation and functionality. The focus is to have the brand reflect the flexible high end and the local handcrafted aspects of Gro Mjo.
I created a handmade illustration style from ink sketches. This mixed with a more minimalistic elegant black/white color palette, gives an elevated handcrafted brand expression. A gradient background gives hard cold texture, similar to the coldness of leather.
I created a handmade illustration style from ink sketches. This mixed with a more minimalistic elegant black/white color palette, gives an elevated handcrafted brand expression. A gradient background gives hard cold texture, similar to the coldness of leather.
Scanned images taken from my sketchbook. Each drawing was drawn with a soft brush Japanese calligraphy pen, allowing that free-flow uneven line style to take place.
All photographs were taken by me, June Eidheim and Nele Regenbrecht.
I then edited the photographs correlating with the brand style
